There's no scent like home
Transport your senses to a time of merrymaking with your favourite people. Give the gift of sweet-smelling memories. Shop our curated holiday selection by 19 Dec for Christmas delivery
Shop Festive Now
They're not called essential for nothing
My Pure Earth sources pure and potent essential oils directly from sustainable farms around the world. We believe in thoughtful consumption and daily rituals - our oils are essentials, for your every day.

I want to explore oils
Joy grows here
It's a joy to personally know the farmers who handpick the botanicals extracted for our potent oils. Distilled from harvests in Italy, Madagascar, and Bulgaria, our Inner Joy blend is an uplifting dance of rose, geranium, and bergamot. It's a pep talk in a bottle.
I want to shop Inner Joy

What's
essential
for you
today?

I want to feel

I want to complete my

routine

I'm in the mood for a

aroma

I want to complete my

routine

I want to feel

I'm in the mood for a

aroma

Our bestsellers

The difference is in the farm

What makes My Pure Earth different? Our farmers.

Some practice biodynamic farming or zero-waste agriculture, others optimise tribal land for the local community. From intergenerationally-run farms that are certified organic and Fair Trade by ECOCERT to social enterprises that help workers who’ve had a hard time in life get back on their feet. We personally know every single farmer and distiller we work with, wherever they are in the world – from Australia and Indonesia to Bulgaria, Haiti, and Somaliland. That’s how we can be 100% certain there’s only goodness in every single drop of our essential oils.

Bumi sehat
Foundation

We’re proud to be a women-owned and operated business, so it’s no big surprise that we partnered with Bumi Sehat Foundation to empower and support other women as they experience the biggest event of their lives – motherhood. Founded by CNN Hero of 2011, Robin Lim, Bumi Sehat Foundation offers child and family health services and education at their childbirth centres in Indonesia; as well as organising disaster relief programs for the community.

Bumi sehat
Foundation

We’re proud to be a women-owned and operated business, so it’s no big surprise that we partnered with Bumi Sehat Foundation to empower and support other women as they experience the biggest event of their lives – motherhood. Founded by CNN Hero of 2011, Robin Lim, Bumi Sehat Foundation offers child and family health services and education at their childbirth centres in Indonesia; as well as organising disaster relief programs for the community.

Inside Every
Bottle

Non MLM. Always direct to consumer.

Small batch and
fully traceable

Third-party tested
via GC/MS

Sustainably sourced,
from plant to package

Cruelty free, always

Chemical and
pesticide-free

Empowering local
communities

By women, for
everyone

5-star rated
for a reason

“The perfect blend to get you into the Christmas Spirit. It smells like mulled wine (but without the wine).”

– Tara Codling

WHERE DO
I START?

Esoteric. Complicated. New-Age-And-Not-For-Me, Whatever word you want to call it, we want to make it easy. Essential oils can be functional for everyday things, like laundry, or sleep.

Take our quiz to discover the right product for you.

As seen in:

Functional formulas

to make at home

Sunburn Soother Gel

Sunburn Soother Gel

Fell asleep at the pool again? No worries, this blend will soothe your glowing red skin with the help of aloe vera and essential oils. Bonus – this recipe is safe for kids.

Read More »
Sunburn Soother Gel

Sunburn Soother Gel

Fell asleep at the pool again? No worries, this blend will soothe your glowing red skin with the help of aloe vera and essential oils. Bonus – this recipe is safe for kids.

Read More »