I care about our environment and the people in it. I communicate with my customers through the My Pure Earth website, blog and use social media to educate and create awareness of environmental issues. If you want to buy from a company that works hard to integrate sustainable and responsible practises into everything they do, you’ve found it!

Environmental Impact

If you haven’t guessed already, sustainability is very important to me and is front and centre of every decision that I make. All the shipping and packaging materials are 100% recyclable and wherever possible, are made from post consumer materials. I use BPA free plastic containers whenever possible as they are accepted in most recycling programmes and there is much less energy used in the manufacturing process when compared to glass.

I try to source all of my raw materials as locally as possible and support Singaporean small businesses. When I have to source products from overseas, I always research the region of origin and how the production or harvesting of the ingredient is impacting the community or culture.

It is important for me to work with suppliers who also share these environmental values and I list many of their stories on my website. Just look up a product and read the “about the farmer/distiller” or “about the supplier” section. You will find many great stories about farmers who run zero-waste farms with water conservation programmes and suppliers who are industry leaders in sustainable packaging and production.

Last but definitely not least, all My Pure Earth products are 100% PALM OIL FREE, so you can shop knowing that your purchasing decisions are not endangering animals or hurting the planet.

Social Impact

I make a lot of my products myself, but when I need to source something I always make sure that it is sourced from ethical suppliers. My essential oils are a perfect example of this. I only work with small farms that are mostly family owned and run. I pride myself on finding farmers who care about people and the environment as much as I do and have strong social policies to strengthen their communities. Many of these farms bring jobs to areas of the world where no other industries exist. They give people a chance to learn new skills and earn an income. My farmers are all eco and social warriors and quite frankly THEY TOTALLY ROCK!

My Pure Earth is committed to looking after all creatures big and small. Animal testing is something I am dead against, so nothing sold on this site will ever touch an animal. And it doesn’t stop there, as all my products are 100% vegetarian.


I want to be as transparent as possible and I’m proud of how I run My Pure Earth with high ethical standards. If you have any questions or concerns please let me know. I hope to encourage people to have similar ideals and love meeting people who share my passion for the earth, animals and a healthy lifestyle.