My Pure Earth is on a mission to help modern folks live cleaner, healthier lives the simpler way

with essential oils that are free from toxic chemicals, sourced through transparent supply chains and always ethical. But, for real.

Were a resource and a community for people who care about where their self-care products come from, how they’re made, who made them, and how to use them to unlock the power of nature in everyday rituals. Without all the BS.

MY PURE EARTH WAS CREATED BY MARRA HENSBY TO SPARK PRACTICAL INSPIRATION AND OPEN MINDS TO THE FUNCTIONAL SUPERPOWERS OF ESSENTIAL OILS.

Without the fluff, driven by science, and to be thoughtfully experienced by anyone.
(Not just the yoga types.)

In 2015, Marra
had a simple wish

To sleep better

To feel good about the products she was using at home, and help others who felt the same way.

Working as the Head of Corporate Social Responsibility at a multinational consumer retail company, Marra knew all about dirty supply chains, inequitable labour practices, and the environmental “Hey, there’s something there.” and social harm that, sadly, was business as usual in the world of production and manufacturing. And that kept her up at night.

So she went into deep research mode to find a salve; a solution to her unease. To her surprise a few drops of bargamont and lavender essential oils actually did the trick. But then, so did dreaming

about a brand that uplifted communities, respected the planet, and didn’t choke up her bin with plastic packaging every time she received an online shopping order at her door.

That’s when Marra thought.

"Hey, there's something there"

Studying aromatherapy opened her eyes to the science behind their benefits. And more importantly, she realized that essential oils were a powerful resource that absolutely anyone could use to optimise their everyday habits – from cleaning the home to skincare and family care.

Non MLM. Always direct to customer

Small batch and fully traceable

Third-party tested via GC/MS

Sustainably sourced, from plant to package

Where do
i start?

Where do
i start?

For full transparency – I was never an oil lady. I’m not a die had aromatherapy evangelist and I believe in modern science. But I do believe in the power of potent ingredients when they re properly processed and 100% pure. And I also believe that when you find some goodness in the world, you share it with others. That’s just simply good manners. (I’m also Canadian.)

Working in environmental and social responsibility, I was always an advocate for natural living, but in my line of work, I also understood the importance — and rarity — of true ethical and sustainable sourcing. I was a hard consumer to impress (I still am!). Back then, I couldn’t find an essential oil brand that I could 100% stand by; one that had a transparent supply chain and carried the same values I believe in: considered, fair, sustainable processes throughout the lifecycle of the entire product experience.

I wasn’t interested in inflated prices or multilevel marketing (WM) schemes that prioritised making a sale over educating customers on how to safely use essential oils. I also had a deep understanding of how resource-intensive producing essential oils could be —it takes 60 roses to produce just one drop of rose oil! At that time, there were no brands that made sure my essential oil consumption was as thoughtful and responsible as possible. So I created one. I wanted something different, and maybe you do too.

My Pure Earth is an essential oil brand, but it’s also a community of knowledge sharing, of supporting a healthier lifestyle and thoughtful consumption. I want to educate people and open their minds to the very real benefits of essential oils, without straying from scientific evidence or rigorous testing. And without making a huge dent in the Earth. I want to keep things simple, pure and potent. I want to keep it real.

I hope you find what you’re looking for here, whether it’s in a bottle or at one of my workshops. Living well is simple. You just need the right tools. I want to help with that.

Enjoy.

If its not pure Is it even essential?

My Pure Earth is about 100% purity. Verified third-party labs independently assess the quality of each essential oil batch through gas chromatography / mass spectrometry testing, which examines the precise composition of a compound.

We’re transparent about our test results, which you’ll find on each product page.

Sustainable.
Natural.
Organic.
Green.

Sustainable. Natural. Organic. Green. You know these words – you’ve seen them everywhere. And we’re all for them, but we want to do more than lip service. We want to cut through the hype and actually make an impact (or, as low an environmental impact as possible).

From zero-waste agricultural practices and our packaging materials to our Bottle Take Back and Giving Back programmes, we make sure our choices are always responsible to the Earth and the people on it. Not as an afterthought, but as an integral part of our process. Always.

Lets get
Back to basic.

Shifting to a natural lifestyle can be simple. But it can also be overwhelming.

Were here to help you take the guesswork out of making that change — and being well-informed is always a good first step.

Let our recipes, products and workshops help you learn how to use essential oils to boost your wellbeing and create non-toxic products for your self, your home and your family. To get back to basic. Like nature intended.

Want to find the right products for you?

Lets get Back to basic.

Shifting to a natural lifestyle can be simple. But it can also be overwhelming.

Were here to help you take the guesswork out of making that change — and being well-informed is always a good first step.

Let our recipes, products and workshops help you learn how to use essential oils to boost your wellbeing and create non-toxic products for your self, your home and your family. To get back to basic. Like nature intended.

Want to find the right products for you?

Marra's go-to recipes
- from her kitchen to yours